Electric shopping

supermarketA while ago, our local Waitrose supermarket reopened after a major refurbishment and I began to do my shopping with the aid of electrickery. You have to have a John Lewis Partnership credit card (which a very nice lady let me sign up for when I went in the store prior to the building improvements) and you go to a bank of scanners and swipe the card down one of the slots. A screen says “Welcome, Mr Bluepants!” (marvellous!) and one of the scanner cradles lights up, showing you which one to take. When you pick it up, the display on it says “Welcome, Mr Bluepants!” (how can it get any better?)

The first time you do your electric shopping, they give you four jolly good quality bags (2 large, 2 small) into which you bung your provisions after you have scanned each item. How does that nice Mr Waitrose know you’ve scanned everything in your bags? Well, he trusts you. But sometimes, if he’s feeling a bit tetchy and suspicious, he’ll come in unexpectedly and turn your trolley over. He will repack the bags for you, though, and very nicely, I am reliably informed.

When you scan certain items, the device will emit a loud danger signal – it frightened me to death the first time it happened – but this simply means the item is subject to some sort of special offer: £1.50 each, buy 2 for £2.75 (ooh, beep! beep!); 3 for the price of 2 (ooh, beep! beep! beep!); I’m sure I can hear Mr Waitrose on his way to the bank, guffawing rather loudly.

Well, when you’ve finished cramming stuff into the lovely green bags, you go to the Quick Check Counter and complete your transaction, all without having to talk to a single soul. You can studiously ignore any of Mr Waitrose’s Little Helpers even if they ask if you need any assistance or wonder if you’re having a nice day. You just stick the John Lewis card in the slot and a message on the screen says “Well done, Mr Bluepants, you’ve finished your shopping, and Mr Waitrose says thank you and hahahahahahaha!” or something like that; then it tells you to take out that card and insert your payment card (of course, it can be the same one, if you like); it thinks for a little bit, then prints your receipt and gives your card back. Fantastic!

You almost want to stay in the shop a bit longer, and you feel as if you’ve been cheated in some way. Which of course you have been, otherwise you wouldn’t have bought 249 items for the price of 250 and loads of food which will be well past its eat by date before you’ve eaten all the other food. Still, it’s marvellous what they can do with electrickery these days, isn’t it?